Branding is the backbone of any company. Having a strong brand identity is important for businesses to establish themselves as a familiar and recognizable brand, to position themselves against the competition, and connect with customers. A solid brand let’s consumers know what they can expect from the company and creates a sense of credibility. Because it’s so important, many businesses will go through a rebranding process at some point to pivot with their growth.
A rebrand is a refresh of an organization’s identity and image to better reflect the business’s goals and mission. This generally happens when a company has outgrown their current branding, or they want to reposition themselves to broaden their appeal to new (and existing) markets. The best way to see what good looks like is to study real rebrand presentation examples before you build your own.
In any industry, a rebrand has many moving parts. At the surface level you’re doing a total overhaul of an existing brand to change its corporate identity. But behind the scenes there’s an entire creative process that includes the evolution of the brand, pitching new ideas, design exploration, and bringing the new brand to life. A rebrand presentation can help keep creative teams organized from beginning to end during the rebrand journey. It can also act as a platform for them to introduce the new brand to key stakeholders and audiences.
A rebrand presentation can be a game changer for an otherwise chaotic project. We took a look at the rebrand of three companies, Spotify, Figma, and Discord, and used their brand updates as inspiration for our own customizable rebrand presentation templates. Below you'll find all three rebrand presentation examples, a quick rundown of what to include in a rebrand presentation of your own, and answers to the questions teams ask most.
Spotify: a rebrand presentation example for a modern refresh
Spotify is the world’s leading audio streaming service with over 100 million songs and 7 million podcasts available to subscribers. Founded in 2006, the software has grown to nearly 761 million users worldwide in 2026. In 2016, the team at Spotify recognized the need for a rebrand in order to appeal to their core audience of millennials.
Their brand prior to 2016 looked like your typical tech company with generic fonts, mild colors, and a logo meant to represent a sound wave. In an effort to freshen up their brand identity, the Collins team revamped the iconic Spotify green with a more modern hue, updated their logo, chose a new style of imagery, and retired their overall bland color palette.
Our rebrand presentation template used Spotify's 2016 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their original rebrand here.
Figma: a rebrand presentation example for a maturing product
Figma understands the importance of branding. The idea of Figma, the cloud based design tool, was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be “the first design tool that combined the accessibility of the web with the functionality of a native app” was founded.
There’s no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal, Adobe’s biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.
Our rebrand presentation used Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. Teams might customize this deck to showcase their own brand’s overhaul. You can see more details of their original rebrand here.
Discord: a rebrand presentation example for a growth pivot
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord’s, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company’s 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing “Clyde", the Discord logo, from his chat bubble, a more saturated “blurple” (blue-purple) brand color, and an updated font.
This rebrand presentation template used Discord as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details from their 2021 rebrand here.
What to include in a rebrand presentation
Once you have a few rebrand presentation examples to learn from, the next question is what your own rebrand deck should actually cover. A strong rebrand presentation tells the story of why the change is happening and what it looks like, so stakeholders leave bought in rather than confused. Most rebranding presentations work through a similar set of sections.
Start with where the brand stands today. A short current-state slide reminds everyone what the existing identity is and, more importantly, why it no longer fits the business.
Then make the case for change. Lay out the business goals, market shifts, or growth that triggered the rebrand so the new direction feels earned, not arbitrary.
Show the new identity next. This is the heart of the deck: the updated logo, color palette, typography, and imagery, ideally shown side by side with the old look so the evolution is obvious.
Connect it back to strategy. Explain how the refreshed brand supports positioning, messaging, and the audience you want to reach.
Close with the rollout. Spell out where the new brand shows up first, who owns each piece, and how you'll measure whether the rebrand is landing.
Keep one idea per slide and let the visuals do the talking. A rebrand is a design story, so a clean rebrand presentation template does a lot of the heavy lifting for you.
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